Artistry by Janis Lozano
ART DIRECTOR & GRAPHIC DESIGNER
My transition from tactile media to digital art direction was fueled by a fascination with visual narrative. Beginning in traditional print studios, I learned the inherent weight of typography and the subtle power of paper texture elements that continue to inform my digital philosophy today.
I am a multidisciplinary Art Director and Graphic Designer with over 20 years of experience creating visually compelling, strategically driven brand experiences across fashion, beauty, retail, and digital media. Known for blending strong conceptual thinking with refined visual execution, I specialize in developing cohesive brand identities, leading integrated campaigns, and translating business objectives into impactful creative solutions.
I have led creative direction both within agency environments and as the founder of my own creative studio, developing high-volume, fast-paced campaigns for premium fashion, celebrity, red carpet, e-commerce, and lifestyle brands. My work spans brand identity development, multi-channel campaign concepting, visual storytelling, video direction, and digital content systems.
I have partnered seamlessly with in-house teams, external agencies, and independent contractors, ensuring alignment from ideation through production and delivery.
Throughout my career, I have led art direction for e-commerce, editorial, advertising, and lifestyle campaigns, managing everything from concept development and visual storytelling to production oversight and final delivery. My work spans print, digital, social, packaging, and experiential design, with a focus on maintaining brand consistency while pushing creative boundaries. It is about creating brand experiences that feel both timelessly architectural and vibrantly contemporary.
“Design is the silent ambassador of your brand. My path has been one of refining the noise into a singular, resonant voice.”
The Evolution of a Vision
I am proficient in Adobe Creative Suite, Figma, After Effects, and emerging AI creative tools, including HeyGen, Sora, 1 More Shot, Claude, and ChatGPT, integrating new technology to enhance workflow efficiency, scale content pipelines, and expand creative possibility. I also bring mentorship experience, guiding junior designers, stylists, and videographers to develop strong conceptual thinking, craftsmanship, and brand cohesion in their work.
My approach is rooted in elevating brands beyond product-focused visuals to holistic lifestyle storytelling that drives emotional connection and commercial growth. I am skilled at pitching and presenting ideas with clarity and strategic rationale, acting as a bridge between creative vision and business objectives. I thrive in environments where creativity moves culture, where storytelling has purpose, and where brand experiences are crafted with depth, beauty, and intention. I balance complex brand strategy with high-end graphic execution. My work is defined by an editorial sensibility clean, highly structured, and unapologetically sophisticated.
Technical Mastery & Creative Disciplines
Art Direction
Elevating brand narratives through cohesive visual storytelling and high-level conceptual strategy for luxury portfolios.
Visual Identity
Developing comprehensive graphic systems that communicate core values through precise, editorial-grade design languages.
Typography Systems
Specialist expertise in bespoke letterform selection, custom kerning, and advanced typographic hierarchies for print and digital.
Editorial Design
Crafting sophisticated layouts for high-end publications, ensuring a perfect balance between impactful imagery and white space.
Brand Architecture
Structuring complex portfolio brands through intentional logic, distinctive sub-branding, and unified creative direction.
Print & Production
End-to-end management of premium print projects, including paper stock consultation, special finishes, and quality control.